Brand definitions and conceptualizations : the debate

Dall'Olmo Riley, Francesca (2016) Brand definitions and conceptualizations : the debate. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 3-12. ISBN 9780415747905

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