Return to sender: exploring the consequences of WOM on the person who articulated it

Chawdhary, Rahul, Dall'Olmo Riley, Francesca and Lomax, Wendy (2016) Return to sender: exploring the consequences of WOM on the person who articulated it. In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data
Organising Body: European Marketing Academy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Rahul Chawdhary
Date Deposited: 13 Mar 2016 15:39
Last Modified: 17 Aug 2016 08:06
URI: http://eprints.kingston.ac.uk/id/eprint/34706

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