East, Robert and Hogg, Annik (1997) The anatomy of conquest: Tesco versus Sainsbury. Journal of Brand Management, 5(1), pp. 53-61. ISSN (print) 1350-231X
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Kim Forbes |
| Date Deposited: | 08 Aug 2008 |
| Last Modified: | 03 Dec 2009 11:17 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3463 |
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