The anatomy of conquest: Tesco versus Sainsbury

East, Robert and Hogg, Annik (1997) The anatomy of conquest: Tesco versus Sainsbury. Journal of Brand Management, 5(1), pp. 53-61. ISSN (print) 1350-231X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Kim Forbes
Date Deposited: 08 Aug 2008
Last Modified: 03 Dec 2009 11:17
URI: http://eprints.kingston.ac.uk/id/eprint/3463

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