The boundaries of the Diana brand: consumers' evaluations of potential extensions

White, A., Lomax, W. and Todd, S. (2000) The boundaries of the Diana brand: consumers' evaluations of potential extensions. Journal of Brand Management, 7(3), pp. 185-196. ISSN (print) 1350-231X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Kim Forbes
Date Deposited: 18 Sep 2008
Last Modified: 03 Dec 2009 11:09
URI: http://eprints.kingston.ac.uk/id/eprint/3434

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