Kalafatis, Stavros P. and Cheston, Vicki (1997) Normative models and practical applications of segmentation in business markets. Industrial Marketing Management, 26(6), pp. 519-530. ISSN (print) 0019-8501
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Official URL: http://dx.doi.org/10.1016/S0019-8501(97)00032-1
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | industrial-markets |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Kim Forbes |
| Date Deposited: | 07 Aug 2008 |
| Last Modified: | 16 Feb 2011 16:23 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3424 |
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