Normative models and practical applications of segmentation in business markets

Kalafatis, Stavros P. and Cheston, Vicki (1997) Normative models and practical applications of segmentation in business markets. Industrial Marketing Management, 26(6), pp. 519-530. ISSN (print) 0019-8501

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Item Type: Article
Uncontrolled Keywords: industrial-markets
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Kim Forbes
Date Deposited: 07 Aug 2008
Last Modified: 16 Feb 2011 16:23
URI: http://eprints.kingston.ac.uk/id/eprint/3424

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