Kalafatis, Stavros P. and Denton, Adam (2000) A method for estimating the profit impact of a discount scheme. Journal of Business to Business Marketing, 7(1), pp. 19-44. ISSN (print) 1051-712X
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Official URL: http://dx.doi.org/10.1300/J033v07n01_02
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Kim Forbes |
| Date Deposited: | 07 Aug 2008 |
| Last Modified: | 16 Jul 2012 21:47 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3422 |
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