A method for estimating the profit impact of a discount scheme

Kalafatis, Stavros P. and Denton, Adam (2000) A method for estimating the profit impact of a discount scheme. Journal of Business to Business Marketing, 7(1), pp. 19-44. ISSN (print) 1051-712X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Kim Forbes
Date Deposited: 07 Aug 2008
Last Modified: 16 Jul 2012 21:47
URI: http://eprints.kingston.ac.uk/id/eprint/3422

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