The Routledge companion to contemporary brand management

Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, eds. (2016) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. 560p. (Routledge Companions in Business, Management and Accounting) ISBN 9780415747905

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Item Type: Book
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 02 Feb 2016 10:36
Last Modified: 04 Sep 2016 09:20
URI: http://eprints.kingston.ac.uk/id/eprint/34077

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