'It's a matter of aesthetics' : exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions

Shukla, Paurav, Singh, Jaywant, Dall'Olmo Riley, Francesca and Moore, Christopher (2016) 'It's a matter of aesthetics' : exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions. In: 2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing; 7-8 Apr 2016, Monte Carlo, Monaco.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing
Organising Body: INSEEC Business School, International University of Monaco (IUM)
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
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Depositing User: Jaywant Singh
Date Deposited: 31 Mar 2016 08:25
Last Modified: 26 Apr 2016 09:31
URI: http://eprints.kingston.ac.uk/id/eprint/34067

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