East, Robert and Hammond, Kathy (1996) The erosion of repeat-purchase loyalty. Marketing Letters, 7(2), pp. 163-171. ISSN (print) 0923-0645
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Official URL: http://dx.doi.org/10.1007/BF00434907
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Kim Forbes |
| Date Deposited: | 25 Sep 2008 |
| Last Modified: | 03 Dec 2009 11:16 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3393 |
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