Hamilton, Will, East, Robert and Kalafatis, Stavros (1997) The measurement and utility of brand price elasticities. Journal of Marketing Management, 13(4), pp. 285-298. ISSN (print) 0267-257X
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Official URL: http://www.westburnpublishers.com/journals/journal...
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Kim Forbes |
| Date Deposited: | 25 Sep 2008 |
| Last Modified: | 03 Dec 2009 11:32 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3392 |
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