The measurement and utility of brand price elasticities

Hamilton, Will, East, Robert and Kalafatis, Stavros (1997) The measurement and utility of brand price elasticities. Journal of Marketing Management, 13(4), pp. 285-298. ISSN (print) 0267-257X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Kim Forbes
Date Deposited: 25 Sep 2008
Last Modified: 03 Dec 2009 11:32
URI: http://eprints.kingston.ac.uk/id/eprint/3392

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