de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1998) Modelling the components of the brand. European Journal of Marketing, 32(11/12), pp. 1074-1090. ISSN (print) 0309-0566
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Official URL: http://dx.doi.org/10.1108/03090569810243721
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | brand components, atomic brand model, double vortex model |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Kim Forbes |
| Date Deposited: | 10 Nov 2008 |
| Last Modified: | 16 Jul 2012 21:47 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3388 |
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