Modelling the components of the brand

de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1998) Modelling the components of the brand. European Journal of Marketing, 32(11/12), pp. 1074-1090. ISSN (print) 0309-0566

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Item Type: Article
Uncontrolled Keywords: brand components, atomic brand model, double vortex model
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Kim Forbes
Date Deposited: 10 Nov 2008
Last Modified: 16 Jul 2012 21:47
URI: http://eprints.kingston.ac.uk/id/eprint/3388

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