The service brand as relationships builder

Dall'Olmo Riley, Francesca and de Chernatony, Leslie (2000) The service brand as relationships builder. British Journal of Management, 11(2), pp. 137-150. ISSN (print) 1045-3172

Full text not available from this archive.
Item Type: Article
Uncontrolled Keywords: relationship marketing, the brand, branding process, service, organizational-behavior, reputation, quality
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Kim Forbes
Date Deposited: 04 Aug 2008
Last Modified: 07 Apr 2013 09:32
URI: http://eprints.kingston.ac.uk/id/eprint/3386

Actions (Repository Editors)

Item Control Page Item Control Page