Dall'Olmo Riley, Francesca and de Chernatony, Leslie (2000) The service brand as relationships builder. British Journal of Management, 11(2), pp. 137-150. ISSN (print) 1045-3172
Full text not available from this archive.
Official URL: http://dx.doi.org/10.1111/1467-8551.t01-1-00156
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | relationship marketing, the brand, branding process, service, organizational-behavior, reputation, quality |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Kim Forbes |
| Date Deposited: | 04 Aug 2008 |
| Last Modified: | 07 Apr 2013 09:32 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3386 |
Actions (Repository Editors)
 |
Item Control Page |