Robinson, Helen , Wysocka, Anna and Hand, Chris (2007) Internet advertising effectiveness: the effect of design for click-through rates for banner ads. International Journal of Advertising, 26(4), pp. 527-541. ISSN (print) 0265-0487
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| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law |
| ID Code: | 3385 |
| Deposited By: | Christopher Hand |
| Deposited On: | 21 Aug 2008 |
| Last Modified: | 17 Nov 2008 17:24 |
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