Robinson, Helen, Wysocka, Anna and Hand, Chris (2007) Internet advertising effectiveness: the effect of design for click-through rates for banner ads. International Journal of Advertising, 26(4), pp. 527-541. ISSN (print) 0265-0487
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Chris Hand |
| Date Deposited: | 21 Aug 2008 |
| Last Modified: | 05 Aug 2010 14:08 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3385 |
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