The mechanics of innovation diffusion

East, Robert, Uncles, Mark, Romaniuk, Jenni and Lomax, Wendy (2012) The mechanics of innovation diffusion. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012; 03-05 Dec 2012, Adelaide, Australia. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012
Organising Body: Australian and New Zealand Marketing Academy (ANZMAC)
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 22 Mar 2016 13:07
Last Modified: 22 Mar 2016 13:07
URI: http://eprints.kingston.ac.uk/id/eprint/33792

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