Distortions in retrospective word-of-mouth measurement

East, Robert, Uncles, Mark and Lomax, Wendy (2012) Distortions in retrospective word-of-mouth measurement. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 22 Mar 2016 16:05
Last Modified: 22 Mar 2016 16:05
URI: http://eprints.kingston.ac.uk/id/eprint/33663

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