Beyond helping: the role of psychological distance in cause-related product buying decisions.

Xue, Tao and Xiao, Sarah (2014) Beyond helping: the role of psychological distance in cause-related product buying decisions. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

Full text not available from this archive.
Item Type: Conference or Workshop Item (Paper)
Event Title: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions
Organising Body: European Marketing Academy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Melanie Xue
Date Deposited: 23 May 2016 19:05
Last Modified: 23 May 2016 19:05
URI: http://eprints.kingston.ac.uk/id/eprint/33603

Actions (Repository Editors)

Item Control Page Item Control Page