Psychological distance in cause-related product buying decisions: a scenario based investigation.

Xue, Tao, Xiao, Sarah Hong and Iyer, Gopalkrishnan (2015) Psychological distance in cause-related product buying decisions: a scenario based investigation. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Full text not available from this archive.
Item Type: Conference or Workshop Item (Paper)
Event Title: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing
Organising Body: Academy of Marketing Science USA
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Melanie Xue
Date Deposited: 23 May 2016 18:44
Last Modified: 23 May 2016 18:44
URI: http://eprints.kingston.ac.uk/id/eprint/33602

Actions (Repository Editors)

Item Control Page Item Control Page