What makes them commit? Examining customer commitment to luxury brands across emerging markets

Shukla, Paurav and Singh, Jaywant (2015) What makes them commit? Examining customer commitment to luxury brands across emerging markets. In: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data; 26-28 Feb 2016, Las Vegas, U.S..

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Item Type: Conference or Workshop Item (Paper)
Event Title: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data
Organising Body: American Marketing Association
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 13 Oct 2015 13:08
Last Modified: 01 Apr 2016 11:19
URI: http://eprints.kingston.ac.uk/id/eprint/32686

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