An empirical investigation of customer satisfaction-PWOM-service loyalty link from the WOM sender's perspective in the services context.

Chawdhary, Rahul (2013) An empirical investigation of customer satisfaction-PWOM-service loyalty link from the WOM sender's perspective in the services context. In: 26th European Marketing Academy (EMAC) Doctoral Colloquium; 2-4 Jun 2013, Istanbul, Turkey.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 26th European Marketing Academy (EMAC) Doctoral Colloquium
Organising Body: European Marketing Academy
Additional Information: Held during 42nd European Marketing Academy (EMAC) Annual Conference: Lost in Translation: Marketing in an Interconnected World.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Rahul Chawdhary
Date Deposited: 28 Sep 2015 10:53
Last Modified: 28 Sep 2015 10:53
URI: http://eprints.kingston.ac.uk/id/eprint/32574

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