Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..
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Abstract
Following upon the results of previous qualitative research (Authors, 2005), the objective of this paper is to confirm the role of situational variables in the adoption process of online grocery shopping. Situational variables and life events in particular (e.g. having a baby, health problems) emerge as the trigger for starting online grocery shopping for two clusters. However, the adoption of e-grocery shopping seems to be re-evaluated frequently and consequently post-adoption evaluation appears crucial to the decision of whether to continue with or to drop internet grocery shopping.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice |
| Uncontrolled Keywords: | e-grocery shopping, cluster analysis, situational variables |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Patricia Harris |
| Date Deposited: | 06 Oct 2008 |
| Last Modified: | 16 Jul 2012 21:47 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3246 |
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