A behavioural approach to CRM systems evaluation

McCalla, Rachel, Ezingeard, Jean-Noël and Money, Kevin (2003) A behavioural approach to CRM systems evaluation. Electronic Journal of Information Systems Evaluation, 6(2), pp. 145-154. ISSN (online) 1566-6379

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Item Type: Article
Uncontrolled Keywords: CRM, IT evaluation, behaviours, emotions, technology acceptance, conceptual framework
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 29 Jul 2008
Last Modified: 16 Jul 2012 21:47
URI: http://eprints.kingston.ac.uk/id/eprint/3230

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