McCalla, Rachel, Ezingeard, Jean-Noel and Money, Kevin (2003) A behavioural approach to CRM systems evaluation. Electronic Journal of Information Systems Evaluation, 6(2), pp. 145-154. ISSN (online) 1566-6379
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Official URL: http://www.ejise.com/volume6-issue2/issue2-art16-a...
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | CRM, IT evaluation, behaviours, emotions, technology acceptance, conceptual framework |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 29 Jul 2008 |
| Last Modified: | 07 Nov 2014 14:27 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3230 |
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