IT usage for enhancing trade show performance : evidence from the aviation services

Singh, Jaywant, Shukla, Paurav and Kalafatis, Stavros (2017) IT usage for enhancing trade show performance : evidence from the aviation services. Journal of Business & Industrial Marketing, 32(3), pp. 398-408. ISSN (print) 0885-8624

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 13 Jul 2015 08:30
Last Modified: 12 Oct 2017 15:17
URI: http://eprints.kingston.ac.uk/id/eprint/32113

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