Outcomes of articulating word of mouth: a review and synthesis of the literature

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Outcomes of articulating word of mouth: a review and synthesis of the literature. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. (In Press)

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2015: The Magic in Marketing
Organising Body: Academy of Marketing UK
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Rahul Chawdhary
Date Deposited: 08 Jun 2015 13:52
Last Modified: 08 Jun 2015 13:52
URI: http://eprints.kingston.ac.uk/id/eprint/31773

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