Customer coping behaviour during health service failures: the role of self-efficacy and failure severity

Singh, Jaywant, Crisafulli, Benedetta and Roy, Sanjit K (2015) Customer coping behaviour during health service failures: the role of self-efficacy and failure severity. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Full text not available from this archive.
Item Type: Conference or Workshop Item (Paper)
Event Title: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing
Organising Body: Academy of Marketing Science USA
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 22 May 2015 14:32
Last Modified: 30 Jul 2015 11:13
URI: http://eprints.kingston.ac.uk/id/eprint/31702

Actions (Repository Editors)

Item Control Page Item Control Page