Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context. Journal of Marketing Management, 31(9-10), pp. 1018-1039. ISSN (print) 0267-257X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Susan Miles
Date Deposited: 24 Apr 2015 14:07
Last Modified: 18 Mar 2016 10:04
URI: http://eprints.kingston.ac.uk/id/eprint/31482

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