The influence of CSR and ethical self-identity in consumer evaluation of cobrands

Singh, Jaywant (2016) The influence of CSR and ethical self-identity in consumer evaluation of cobrands. Journal of Business Ethics, 138(2), pp. 311-326. ISSN (print) 0167-4544

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 01 Mar 2015 14:05
Last Modified: 23 Sep 2016 09:06
URI: http://eprints.kingston.ac.uk/id/eprint/30542

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