I am really attached to my brand!: understanding customer commitment to luxury brands in Thailand

Singh, Jaywant, Banerjee, Madhumita and Shukla, Paurav (2015) I am really attached to my brand!: understanding customer commitment to luxury brands in Thailand. In: The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present; 5-7 Feb 2015, London, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present
Organising Body: University of Warwick
Additional Information: Host and venue details: University of Warwick, London Campus, The Shard.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 05 Feb 2015 10:13
Last Modified: 06 Feb 2015 16:00
URI: http://eprints.kingston.ac.uk/id/eprint/30390

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