Customer commitment to luxury brands : antecedents and consequences

Shukla, Paurav, Banerjee, Madhumita and Singh, Jaywant (2016) Customer commitment to luxury brands : antecedents and consequences. Journal of Business Research, 69(1), pp. 323-331. ISSN (print) 0148-2963

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Item Type: Article
Uncontrolled Keywords: commitment, consumption satisfaction, advocacy intentions, luxury brands, structural equation modelling
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 05 Feb 2015 10:03
Last Modified: 19 Feb 2017 03:36
URI: http://eprints.kingston.ac.uk/id/eprint/30389

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