The effect of television programme enjoyment and viewing duration on the attention levels of the viewer during the commercial break

Robinson, Helen and Ayling, J (2004) The effect of television programme enjoyment and viewing duration on the attention levels of the viewer during the commercial break. In: 33rd European Marketing Academy (EMAC) Annual Conference 2004: Worldwide Marketing; 18-21 May 2004, Murcia, Spain. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: 33rd European Marketing Academy (EMAC) Annual Conference 2004: Worldwide Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Helen Robinson
Date Deposited: 26 Jan 2015 14:06
Last Modified: 26 Jan 2015 14:06
URI: http://eprints.kingston.ac.uk/id/eprint/30274

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