They are not all same: variations in Asian consumers' value perceptions of luxury brands

Shukla, Paurav, Singh, Jaywant and Banerjee, Madhumita (2015) They are not all same: variations in Asian consumers' value perceptions of luxury brands. Marketing Letters, 26(3), pp. 265-278. ISSN (print) 0923-0645

Full text available as:
[img] Text
Singh-J-30256.pdf - Accepted Version

Download (216kB)
Item Type: Article
Uncontrolled Keywords: value perceptions, luxury brands, horizontal/vertical collectivistic cultures, asian consumers, China, India, indonesia, emerging markets
Research Area: Asian studies
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 22 Jan 2015 08:54
Last Modified: 01 Feb 2017 03:30
URI: http://eprints.kingston.ac.uk/id/eprint/30256

Actions (Repository Editors)

Item Control Page Item Control Page