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The role of perceived value in vertical brand extensions of luxury and premium brands

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2015) The role of perceived value in vertical brand extensions of luxury and premium brands. Journal of Marketing Management, 31(7-8), pp. 881-913. ISSN (print) 0267-257X

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Dall'Olmo Riley-F-30133.pdf - Accepted Version

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Item Type: Article
Additional Information: The authors would like to thank Banco Santander for providing funds enabling the first author to visit her co-authors at the University of Zaragoza and complete the final revisions of the manuscript.
Uncontrolled Keywords: vertical brand extension, luxury brand, perceived value, purchase intention, mediating variable, SEM-PLS
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Francesca Dall'Olmo Riley
Date Deposited: 08 Jan 2015 12:08
Last Modified: 01 Feb 2017 03:30
URI: http://eprints.kingston.ac.uk/id/eprint/30113

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