The antecedents and effects of information technology usage on trade show performance

Singh, Jaywant, Shukla, Paurav and Blankson, Charles (2014) The antecedents and effects of information technology usage on trade show performance. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

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Item Type: Conference or Workshop Item (Paper)
Event Title: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions
Organising Body: European Marketing Academy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Faculty of Business and Law
Depositing User: Jaywant Singh
Date Deposited: 15 Dec 2014 18:33
Last Modified: 15 Dec 2014 18:33
URI: http://eprints.kingston.ac.uk/id/eprint/29864

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