Understanding factors influencing consumer attitudes toward cause-related marketing

Galan Ladero, M. Mercedes, Galera Casquet, Clementina and Singh, Jaywant (2015) Understanding factors influencing consumer attitudes toward cause-related marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 20(1), pp. 52-70. ISSN (print) 1465-4520

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 28 Nov 2014 12:30
Last Modified: 02 Jun 2015 14:00
URI: http://eprints.kingston.ac.uk/id/eprint/29700

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