Modelling the drivers of film box office performance

Hand, Chris (2013) Modelling the drivers of film box office performance. In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2013: Marketing Relevance
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Christopher Hand
Date Deposited: 27 Nov 2014 10:06
Last Modified: 27 Nov 2014 10:06
URI: http://eprints.kingston.ac.uk/id/eprint/29686

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