Defining a "brand": beyond the literature with experts' interpretations

de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1998) Defining a "brand": beyond the literature with experts' interpretations. Journal of Marketing Management, 14(5), pp. 417-443. ISSN (print) 0267-257X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Francesca Dall'Olmo Riley
Date Deposited: 17 Oct 2014 08:45
Last Modified: 17 Oct 2014 08:45
URI: http://eprints.kingston.ac.uk/id/eprint/29276

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