The venture crowd: crowdfunding equity investments into business

Collins, Liam and Pierrakis, Yannis (2012) The venture crowd: crowdfunding equity investments into business. (Project Report) London, U.K. : NESTA. 36 p.

Full text available as:
[img]
Preview
Text
the_venture_crowd.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview

Abstract

Crowdfunding is big business. The idea of financing projects or businesses with small contributions from large numbers of people is catching on in a big way and now accounts for significant amounts of money. In 2011 alone, $1.5 billion was raised through crowdfunding for projects and businesses in need of funds. Not only does the model provide finance but also access to a large number of people who can test and market an idea. Crowdfunding takes a number of different forms, the most successful of which has been the reward–based model where participants receive non–financial rewards in exchange for donating to a project. The model effectively harnesses not only the contributors’ desire for the reward but also the intrinsic or social motivations to back a project. Other forms of the model are, however, also growing rapidly. The most recent of these is equity crowdfunding, where individuals receive small stakes in a privately owned young business in return for investment.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: crowdfunding, equity crowdfunding, start ups, platforms, internet
Research Area: Accounting and finance
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Ioannis Pierrakis
Date Deposited: 12 Sep 2014 08:43
Last Modified: 12 Sep 2014 08:43
URI: http://eprints.kingston.ac.uk/id/eprint/29089

Actions (Repository Editors)

Item Control Page Item Control Page