The Effect of Credibility of Host Site Upon Click Rate Through Sponsored Content

Colbert, M., Oliver, A. and Oikonomou, E. (2014) The Effect of Credibility of Host Site Upon Click Rate Through Sponsored Content. In: 9th International Conference on Persuasive Technology; 21-23 May 2014, Padua, Italy. (Lecture Notes in Computer Science, no. 8642) ISSN (print) 0302-9743 ISBN 9783319071268

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Item Type: Conference or Workshop Item (Paper)
Event Title: 9th International Conference on Persuasive Technology
Organising Body: Springer
Additional Information: This work was supported by Google Research Award
Research Area: Computer science and informatics
Faculty, School or Research Centre: Faculty of Science, Engineering and Computing
Faculty of Science, Engineering and Computing > School of Computing and Information Systems
Depositing User: Automatic Import Agent
Date Deposited: 18 Jun 2014 17:52
Last Modified: 18 Jun 2014 17:52
URI: http://eprints.kingston.ac.uk/id/eprint/28460

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