New entrants in a mature market: an empirical study of the detergent market

Lomax, Wendy, Hammond, Kathy, Clemente, Maria and East, Robert (1996) New entrants in a mature market: an empirical study of the detergent market. Journal of Marketing Management, 12(4), pp. 281-295. ISSN (print) 0267-257X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Wendy Lomax
Date Deposited: 27 Jun 2008
Last Modified: 03 Dec 2009 11:09
URI: http://eprints.kingston.ac.uk/id/eprint/2819

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