Lomax, Wendy, Hammond, Kathy, East, Robert and Clemente, Maria (1997) The measurement of cannibalization. Journal of Product & Brand Management, 6(1), pp. 27-39. ISSN (print) 1061-0421
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Official URL: http://dx.doi.org/doi:10.1108/10610429710160011
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Wendy Lomax |
| Date Deposited: | 07 May 2008 |
| Last Modified: | 03 Dec 2009 11:09 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2807 |
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