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The measurement of cannibalization

Lomax, Wendy, Hammond, Kathy, East, Robert and Clemente, Maria (1997) The measurement of cannibalization. Journal of Product & Brand Management, 6(1), pp. 27-39. ISSN (print) 1061-0421

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Wendy Lomax
Date Deposited: 07 May 2008
Last Modified: 03 Dec 2009 11:09
URI: http://eprints.kingston.ac.uk/id/eprint/2807

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