East, R, Hogg, A and Lomax, W (1998) The future of retail loyalty schemes. Journal of Targeting, Measurement and Analysis for Marketing, 7(1), pp. 11-21. ISSN (print) 0967-3237
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Wendy Lomax |
| Date Deposited: | 30 Jun 2008 |
| Last Modified: | 03 Dec 2009 11:09 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2806 |
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