The future of retail loyalty schemes

East, R, Hogg, A and Lomax, W (1998) The future of retail loyalty schemes. Journal of Targeting, Measurement and Analysis for Marketing, 7(1), pp. 11-21. ISSN (print) 0967-3237

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Wendy Lomax
Date Deposited: 30 Jun 2008
Last Modified: 03 Dec 2009 11:09
URI: http://eprints.kingston.ac.uk/id/eprint/2806

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