Lomax, Wendy and Mador, Martha (2006) Corporate re-branding: from normative models to knowledge management. Journal of Brand Management, 14(1/2), pp. 82-95. ISSN (print) 1350-231X
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Official URL: http://dx.doi.org/10.1057/palgrave.bm.2550029
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Wendy Lomax |
| Date Deposited: | 30 Jun 2008 |
| Last Modified: | 03 Dec 2009 11:09 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2781 |
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