Corporate re-branding: from normative models to knowledge management

Lomax, Wendy and Mador, Martha (2006) Corporate re-branding: from normative models to knowledge management. Journal of Brand Management, 14(1/2), pp. 82-95. ISSN (print) 1350-231X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Wendy Lomax
Date Deposited: 30 Jun 2008
Last Modified: 03 Dec 2009 11:09
URI: http://eprints.kingston.ac.uk/id/eprint/2781

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