Hear nothing, do nothing: the role of word of mouth in the decision-making of older consumers

East, Robert, Uncles, Mark D. and Lomax, Wendy (2014) Hear nothing, do nothing: the role of word of mouth in the decision-making of older consumers. Journal of Marketing Management, 30(7-8), ISSN (print) 0267-257X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Susan Miles
Date Deposited: 22 Nov 2013 09:57
Last Modified: 06 Jun 2014 13:25
URI: http://eprints.kingston.ac.uk/id/eprint/26979

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