Artificial intelligence in marketing : a review

Singh-Chand, Surinder, Kalafatis, Stavros and Yeghiazarian, Ara (1995) Artificial intelligence in marketing : a review. Journal of Targeting, Measurement and Analysis for Marketing, 3(3), pp. 200-211. ISSN (print) 0967-3237

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Informatics and Operations Management) (until July 2013)
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Ara Yeghiazarian
Date Deposited: 19 Sep 2013 12:59
Last Modified: 25 Sep 2017 09:27
URI: http://eprints.kingston.ac.uk/id/eprint/26424

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