A review of the relationships and impact of market orientation and market positioning on organisational performance

Blankson, Charles, Cowan, Kirsten, Crawford, John, Kalafatis, Stavros, Singh, Jaywant and Coffie, Stanley (2013) A review of the relationships and impact of market orientation and market positioning on organisational performance. Journal of Strategic Marketing, 21(6), pp. 499-512. ISSN (print) 0965-254X

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