Distortion in retrospective measures of word of mouth

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris (2013) Distortion in retrospective measures of word of mouth. International Journal of Market Research, 55(4), pp. 477-486. ISSN (print) 1470-7853

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Christopher Hand
Date Deposited: 18 Jul 2013 14:51
Last Modified: 08 Nov 2016 10:21
URI: http://eprints.kingston.ac.uk/id/eprint/26097

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