The role of corporate social responsibility in consumer evaluation of cobrands

Singh, Jaywant, Galan-Ladero, Mercedes and Kalafatis, Stavros (2013) The role of corporate social responsibility in consumer evaluation of cobrands. In: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World; 4-7 Jun 2013, Istanbul, Turkey.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World
Organising Body: European Marketing Academy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Jaywant Singh
Date Deposited: 13 Jun 2013 15:45
Last Modified: 25 Sep 2017 09:30
URI: http://eprints.kingston.ac.uk/id/eprint/25884

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