Is social norms marketing effective? A case study in domestic electricity consumption

Harries, Tim, Rettie, Ruth, Studley, Matthew, Burchell, Kevin and Chambers, Simon (2013) Is social norms marketing effective? A case study in domestic electricity consumption. European Journal of Marketing, 47(9), pp. 1458-1475. ISSN (online) 0309-0566

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Additional Information: This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://eprints.kingston.ac.uk . Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 17 May 2013 13:13
Last Modified: 05 Sep 2014 10:59
URI: http://eprints.kingston.ac.uk/id/eprint/25729

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