Cause-related alliances between businesses and nonprofit organisations: antecedents of consumer attitudes

Galan-Ladero, M. Mercedes, Galera-Casquet, Clementina and Singh, Jaywant (2013) Cause-related alliances between businesses and nonprofit organisations: antecedents of consumer attitudes. In: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2013, Kingston Upon Thames, U.K.. (Unpublished)

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Item Type: Conference or Workshop Item (Poster)
Event Title: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law
Organising Body: Faculty of Business and Law: Kingston University
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Jaywant Singh
Date Deposited: 16 May 2013 13:49
Last Modified: 24 May 2013 09:11
URI: http://eprints.kingston.ac.uk/id/eprint/25701

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