Dall'Olmo Riley, Francesca, Lomax, Wendy and Blunden, Angela (2004) Dove vs. Dior: extending brand extension decision-making process from mass to luxury. Australasian Marketing Journal, 12(3), pp. 40-55. ISSN (print) 1441-3582
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Official URL: http://wwwdocs.fce.unsw.edu.au/marketing/amj_12_3_...
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | brand extension, luxury goods, business process models, empirical generalisations |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 09 Mar 2007 |
| Last Modified: | 03 Dec 2009 11:56 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/245 |
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