How books became less 'different ' : an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future

Baverstock, Alison Mary (2012) How books became less 'different ' : an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future. (PhD thesis), Oxford Brookes University, .

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